Now, I am not the type of person who wishes to engage in an online battle with a Website that has the huge size, support and financial backing as @Netmums.
But I cannot sit back and say nothing when a concerned person passes onto me, something that is so downright deceptive, and entirely designed to get endorsement from people who, on first impression, should really know better.
#BGCuriosity, had beaten #RedNoseDay to be the top trending subject on Twitter yesterday morning.
Investigating further, I discovered that it was a competition being run via the parenting website by British Gas.
The chance of winning a shiny Kindle Fire drew interest from thousands of people, successfully catapulting the advert into the stratosphere and going viral within hours.
So British Gas, by offering this incentive, had successfully distracted people away from the fact that they had made a £606 million profit last year after a price hike.
That profit incidentally, had helped to drive the numbers of children into fuel poverty, to an all time high of 1.6 million!
So, let me get this right.
A British Energy provider, who has helped to put families with children into fuel poverty, also generating massive profits for it’s shareholders, has used a website set up exclusively for Mums with children, to promote their services.
Is that right?
If so, is it right for me to ask the question, ‘were Mumsnet aware of the tactics used by British Gas in this shameful exercise in self promotion?’
If they were, should I then question if this website genuinely cares about the welfare of the children of it’s users?
What I do know is, personally I would not knowingly promote such tactics, from a company like this, even if the financial rewards had afforded me the luxury of abandoning my principles.
But that’s just me…..
Read more about British Gas here: